Deciding The Audience
In order to help me focus my project, I decided I needed to narrow down my audience. I think that because my original focus is on raising awareness of dementia, that my target audience should be young people. So I am going to create my own campaign to coincide with dementia awareness week, I want to create posters, information booklet, bunting, stickers, and business cards, which I want to put up around college, and also put some stickers and business cards around Leeds, in places such as clubs where young people go. I also want to work on creating a logo this week for the campaign.
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