Interactive Poster

Interactive Poster

This is my initial idea for my interactive poster. I will add colour and decoration later.

This is my improved poster 

This is my basic colour scheme.

Dementia Awareness Logo

Dementia Awareness Logo

I decided I needed a Logo to help give publications a defined brand, which itself would help promote Dementia Awareness, and also dementia awareness week, 19-25th May. 

Here is the rough draft of it

I think I might change the text so its on a curve (in illustrator) I made this in photoshop so I wasn't able to do it, but I wanted to make sure the text would fit. 

I recreated my initial design on illustrator, which is a better program to design logos on, as you can scale up work and it wont pixelate, unlike photoshop because illustrator uses vectors.

This is my second design for my logo.

This is my third and probably most successful design.

My plan is to make an interactive poster, some bunting, stickers and business cards to promote the week. 

Deciding The Audience

Deciding The Audience

In order to help me focus my project, I decided I needed to narrow down my audience. I think that because my original focus is on raising awareness of dementia, that my target audience should be young people. So I am going to create my own campaign to coincide with dementia awareness week, I want to create posters, information booklet, bunting, stickers, and business cards, which I want to put up around college, and also put some stickers and business cards around Leeds, in places such as clubs where young people go. I also want to work on creating a logo this week for the campaign.

Tutorial 24/04/13

Tutorial 24/04/13

After this tutorial I decided I needed to narrow down my audience, and then alter my posters to suit this and test on my peers once they are ready. 

Response to Critique

Response to Critique

In response to the critique I decided to re-brainstorm my ideas. For the following ideas: leaflet/zine, advert, poster.

Ideas for Leaflet/Zine

• Include the posters I have already created but I will improve them.
• Include info on dementia charities
• Things someone could do to help
• Tasks to 'exercise' the brain e.g. sudoku/crossword
• Include interview daughter of a dementia sufferer-ask permission
• Picture of person looking down and sad with the words 'my grandpa does remember my name anymore' 
• Cover? Illustration? 

Interim Critique Feedback 16/04/13

Interim Critique Feedback 16/04/13

Here are screenshots of the work I presented:

Here are the main points from my critique:

• Make something other than posters e.g. zine, booklet, leaflet
• How else to get people to pay attention-colour?
• Shock factor-more shocking
• Installation-bunting?
• Poster where text is gradually taken off
• Add charities logo to poster-so there is something for people who want to get involved with it
• Trail of posters? With more and more text missing
• Sob stories-own personal story?

I thought my crit could have gone better, could have gone worse. I think the main thing I need to do is expand my project a bit, maybe look at making a booklet or zine, or more installation like bunting or posters that are more than just posters.

Design choices behind posters

Design Choices Behind Posters

I decided to use a serif font because I thought it would work well with the message, and would give it more of an old feel. I went for a minimalistic style and started off using black and white, with the view to add colour at later on. 

Dementia Friendly Town

Dementia Friendly Town

The town of Otley, West Yorkshire has set themselves the task of becoming dementia friendly. April 29th to May 5th has been designated dementia awareness week in Otley. There will be an opening event for the town May 1st. There will be a new community resource centre opening on Orchard gate in April. This gives Otley the potential of becoming Yorkshires first dementia friendly town, perhaps following Leeds' goal of becoming a dementia friendly city. 

For more information and the details if you want to attend see the following article from the local paper, http://www.wharfedaleobserver.co.uk/news/10321288.Launch_date_set_for_plan_to_make_Otley_dementia_friendly/