Research: Dementia Awareness Campaigns
The use of string to represent the brain is a fantastic idea because it lends itself easily to the notion of something unraveling. The colour scheme is monochrome with only the NHS logo adding a small bit of blue. This works well because with white string and the white text stand out more.
The main writing at the top is shown in a handwriting script as if it was written by the person on the poster. The women in the poster like the typical old person which is meant to show that Alzheimer's can affect anyone and that it is not always obvious who it affects.
This awareness campaign poster is most effective at showing the fragmented memory loss which effects people with dementia, where sufferers short-term memory steadily becomes worse. This is shown in the poster by sections of the individual letters missing.
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