Research: awareness campaigns

Research: Awareness Campaigns

This is from an awareness campaign raising awareness of the dangers of smoking. The simple but effective imagery and minimal text makes it more effective because your eye is instantly drawn to the imagery. The imagery is pretty self-explanitory and using anymore text would be distracting and unnecessary. This is something I will bare in mind when creating my dementia awareness posters.

This is an awareness campaign by Tom Hussey for Novartis, a drug called the Exelon patch which can be used to help people with the problems that come with Dementia. They show the sufferer seeing their younger 'dementia free' self. I think the use of imagery is strong but the advert could do with some text, perhaps detailing some information about the person's life, and also something with the name of the drug. 

This is an awareness campaign by the British Heart Foundation, trying to encourage people to call 999 when they experience chest pain. The imagery is there to show the pain experienced and likens it to having a belt strapped tight around your chest. In my posters I could use some imagery which shows the damage Dementia has to the brain cells.