Finished Exhibtion Piece

Finished Exhibition Piece

Back of finished envelope

Front of finished envelope

My finished poster

My business cards for people to takeaway

Here is my exhibition piece which I handed in today

Exhibition Label

Exhibition Label

This is the exhibition label I designed using illustrator, I used the same colour scheme I used in my posters for the exhibition. 

Stickers problem

Stickers Problem

I was planning on including number stickers which I was going to make at digital print, but I think the stickers I need to make would be to small to print out on the sticker maker. So instead I decided to include a small pencil in each pack. 

Poster Style 3

Poster Style 3

This is my first design after responding to what people said in my final crit. I decided to change the colour scheme because I don't think it was eye catching enough. The white squares are where the sudoku packs are going to be roughly. 

These are my two designs for the sudoku grids, I think they will be 9 cm by 9 cm. And I will make the envelopes 10 cm by 10 cm. 

I decided to drop the opacity on the red, and make it a more brighter red, to make sure the text is readable.

I added QR codes to the top corners of my posters and also added some to the envelopes and on my business cards too. 

Research: QR Codes

Research: QR Codes

I am thinking of including a QR on my poster and also on the backs of the sudoku puzzles. I've found lots of website which create the QR code for you seen here.

I will test out the QR codes using an app on my phone before printing them at digital print. 

Project Action Plan

Project Action Plan

I wrote an action plan after my crit which included a suggestion which was seeing if laser cutting my final piece would be an option, unfortunately the laser cutting is fully booked till after my deadline, so I've had to shelve that idea.

Instead I'm going to stick with a paper/card poster but change the colour scheme to red, black and white. Also possibly change the wording of my interactive sudoku poster so there are less words or back to 1/3 of people over 65 develop dementia, but with a line somewhere saying sudoku helps delay dementia. I will include my dementia awareness week logo. Then instead of having the sudoku as squares you can tear off the poster. I will create sudoku packs with number stickers, a QR code on the back which will link to a blog with more info on dementia. I will made a few so they can be hung from the poster then have open on display so people can see the contents. If I have spare time I'd like to make business cards with the logo and the QR code for people to take away.

Final Crit 07/05/13

Final Crit 07/05/13

• Side view of brain best logo, like the jigsaw puzzle idea-combine them together?
• Textured paper-looks weird!
• Plain type face-helvetica is best 
• Plain colour best 
• Jigsaw sudoku? Laser cutter?
• Link to blog with solution on back?
• Use logo on poster
• QR code? to scan-link to blog

After my crit I went to see if the laser cutter was free, but sadly it is booked up till after my deadline which rules that idea out. My back up plan is use stickers make the sudoku grid on plastic with the same poster, or same poster with an envelope containing sudoku puzzle and number stickers.

Questions For Final Crit

Questions For Final Crit

• Which style of poster?
• Which logo?
• What next?

Tutorial 1/05/13

Tutorial 1/05/13

After my tutorial, I decided to print in the downstairs digital print room. I decided I needed to try and push my poster more, so it would stand out from other existing posters. I also decided to keep working on different designs for my logo. 

Interactive Poster

Interactive Poster

This is my initial idea for my interactive poster. I will add colour and decoration later.

This is my improved poster 

This is my basic colour scheme.

Dementia Awareness Logo

Dementia Awareness Logo

I decided I needed a Logo to help give publications a defined brand, which itself would help promote Dementia Awareness, and also dementia awareness week, 19-25th May. 

Here is the rough draft of it

I think I might change the text so its on a curve (in illustrator) I made this in photoshop so I wasn't able to do it, but I wanted to make sure the text would fit. 

I recreated my initial design on illustrator, which is a better program to design logos on, as you can scale up work and it wont pixelate, unlike photoshop because illustrator uses vectors.

This is my second design for my logo.

This is my third and probably most successful design.

My plan is to make an interactive poster, some bunting, stickers and business cards to promote the week. 

Deciding The Audience

Deciding The Audience

In order to help me focus my project, I decided I needed to narrow down my audience. I think that because my original focus is on raising awareness of dementia, that my target audience should be young people. So I am going to create my own campaign to coincide with dementia awareness week, I want to create posters, information booklet, bunting, stickers, and business cards, which I want to put up around college, and also put some stickers and business cards around Leeds, in places such as clubs where young people go. I also want to work on creating a logo this week for the campaign.

Tutorial 24/04/13

Tutorial 24/04/13

After this tutorial I decided I needed to narrow down my audience, and then alter my posters to suit this and test on my peers once they are ready. 

Response to Critique

Response to Critique

In response to the critique I decided to re-brainstorm my ideas. For the following ideas: leaflet/zine, advert, poster.

Ideas for Leaflet/Zine

• Include the posters I have already created but I will improve them.
• Include info on dementia charities
• Things someone could do to help
• Tasks to 'exercise' the brain e.g. sudoku/crossword
• Include interview daughter of a dementia sufferer-ask permission
• Picture of person looking down and sad with the words 'my grandpa does remember my name anymore' 
• Cover? Illustration? 

Interim Critique Feedback 16/04/13

Interim Critique Feedback 16/04/13

Here are screenshots of the work I presented:

Here are the main points from my critique:

• Make something other than posters e.g. zine, booklet, leaflet
• How else to get people to pay attention-colour?
• Shock factor-more shocking
• Installation-bunting?
• Poster where text is gradually taken off
• Add charities logo to poster-so there is something for people who want to get involved with it
• Trail of posters? With more and more text missing
• Sob stories-own personal story?

I thought my crit could have gone better, could have gone worse. I think the main thing I need to do is expand my project a bit, maybe look at making a booklet or zine, or more installation like bunting or posters that are more than just posters.

Design choices behind posters

Design Choices Behind Posters

I decided to use a serif font because I thought it would work well with the message, and would give it more of an old feel. I went for a minimalistic style and started off using black and white, with the view to add colour at later on. 

Dementia Friendly Town

Dementia Friendly Town

The town of Otley, West Yorkshire has set themselves the task of becoming dementia friendly. April 29th to May 5th has been designated dementia awareness week in Otley. There will be an opening event for the town May 1st. There will be a new community resource centre opening on Orchard gate in April. This gives Otley the potential of becoming Yorkshires first dementia friendly town, perhaps following Leeds' goal of becoming a dementia friendly city. 

For more information and the details if you want to attend see the following article from the local paper, http://www.wharfedaleobserver.co.uk/news/10321288.Launch_date_set_for_plan_to_make_Otley_dementia_friendly/ 

Research: Dementia Friendly Cities

Dementia Friendly Cities

Taken from a report by Leeds City Council
I found a useful report by the Leeds city council about how they plan on becoming a dementia friendly city. Here are the main points. 

• This report gives an overview of work to date and future plans for dementia-friendly Leeds. The scope of this report covers important developments in health and social care; and steps towards local “dementia-friendly communities”, which are intended to improve the everyday experience of living with dementia.
• The Council announcing the commitment to dementia-friendly Leeds (March 2012); and their event for dementia awareness week, “Better lives for people with dementia in Leeds”, hosted by West Yorkshire Fire and Rescue.
• Support from the three Clinical Commissioning Groups in Leeds to allocate £400K of service transformation monies to projects to develop early diagnosis, post diagnosis support, integrated care, and a skilled workforce.
• A further £45K has been attracted from NHS regional innovation fund, for collaborative work to reduce inappropriate use of anti-psychotic medication.
• It is estimated that there are 8,400 people with dementia in Leeds, of whom 4,000 have a diagnosis recorded. 
• The report defines Dementia as a term used to describe: a set of symptoms that include loss of memory, mood changes, and problems with communication and reasoning. There are many types of dementia. The most common are Alzheimer's disease and vascular dementia. Dementia is progressive, which means the symptoms will gradually get worse.
• Dementia is a long-term condition, which can be managed to maintain wellbeing; and usually co-exists with other long-term conditions. 
• Support must be co-ordinated throughout the “dementia journey”, from awareness of early signs and symptoms, through diagnosis and early intervention, to care through the advanced stages and end of life care.
• Family members and carers are often the most important support that a person with dementia has, and have specific needs arising from the impact of dementia on relationships, decision-making, and daily living.

The following priorities have been identified for improving health and social care in Leeds, the first four of which will be supported by one-off investment of local service transformation funds:

• Increasing early detection and diagnosis, by support and training for GPs, and improvements to memory clinic services.
• Ensuring that after diagnosis, there is a clear offer of support and treatment to maintain well-being and independence as far as the condition allows.
• Improving integrated care for people with more complex needs and risks, which arise from a combination of dementia, long-term conditions, and frailty.
• Achieving the standard for workforce quality, for health and social care, set by the National Institute for Clinical Excellence – that people with dementia are cared for by appropriately-trained staff.
• Better support with emotional and psychological needs, and reduced use of anti-psychotic medication; supported by investment of £45K NHS regional innovation fund.
• A local campaign to improve public awareness, and promoting positive attitudes towards people living with dementia.
• Leeds Teaching Hospitals Trust to improve ward environments, in line with the NHS Call To Action The Right Care – developing dementia-friendly hospitals.
• A dementia needs assessment for the Leeds population, to improve our understanding of local needs, as part of the Joint Strategic Needs Assessment.

Alongside these priorities, Leeds is committed to developing dementia-friendly communities and involving people living with dementia in this process. This requires the greatest degree of engagement from a wide range of businesses and organisations outside health and social care, most of whom never have considered their role in enabling people to live well with dementia.


The “Better Lives For People With Dementia In Leeds” event in May 2012, included a workshop on dementia-friendly communities. This suggested that priorities should include awareness-raising with supermarkets and transport providers; promoting intergenerational work; and exploring whether a ‘self identification’ scheme would be helpful. This would enable a person to show a ‘passport’-type document to explain one’s condition and needs, in case of difficulties.

Reflection
I think this kind of stance is much needed and long overdue. It is right there should be more emphasis on getting early diagnosis. There is a definite need for the increased funding detailed in this report.

Typography Research: Type Rules

Typography Research: Type Rules

Titling Fonts

• These are type designs that have been specifically designed for headline or display settings. Titling fonts differ from their text counterparts in that their scale, proportion, and design details have been altered to look best at larger sizes. 
• This commonly includes a more extreme weight contrast and often more condensed proportions. While usually all-cap, single-weight variants of larger text families, titling fonts can also be stand-alone designs. 
• This could be something to consider for my poster design. 

Clarendon

• This style made popular in the 1850s has a strong vertical weight stress; heavy, bracketed serifs (usually square); and slight stroke contrast.

Design Goals

• The first and foremost step in selecting a typeface is knowing your goals. 
• Every job requires a different approach.
• An annual report might call for a typeface with a high degree of legibility that also captures the spirit of the company, but a book cover might need a face that catches the eye. 
• Start by identifying the age, attention span, and demographics of your audience.
• Different typefaces attract a different audience, both subliminally and overtly. Seniors are drawn to larger settings that have more clarity; teens to edgier, more expressive designs. 
• After you consider your audience, ask yourself how much reading you are asking them to do and what information you are expecting them to walk away with.
• Once you identify your design objective, your typeface choices will narrow considerably.

Legibility and Readability

• Legibility refers to the actual design of the typeface, while readability refers to how the type is set.
• The legibility of a typeface is related to the characteristics inherent in its design, including its x-height, character shapes, stroke contrast, the size of its counters, serifs or lack thereof, and weight-all of which relate to the ability to distinguish one letter from another.
• Not all typefaces are designed to be legible.
• This is more of a consideration for text designs where the degree of legibility relates directly to holding the reader's attention for the duration of the copy. 
• Display designs are generally used for a few words in larger settings where the objective is to be instantly noticeable and to convey a mood or a feeling, so legibility might not be as important. 
• Readability, on the other hand, is related to how you arrange the type.
• Factors affecting type's readability include size, line spacing, line length, alignment, letter spacing, and word spacing. 
• A legible typeface can be made unreadable by how it is set, while a typeface with poor legibility can be made more readable with these same considerations. 

Spacing

• A typeface that is well spaced is neither too tight nor to open-most importantly, it has optically even spacing between characters throughout the design. 
• Many type designers don't pay as much attention to proper and consistent spacing, which dramatically affects the look of a design, as they do to the design of the actual letter form. 

Kerning

• Even a typeface that is spaced properly has character combinations that are too open or too tight (although a well-spaced design will have fewer).  
• These character pairs should be adjusted by the type designer in the actual font with the creation of kern pairs. 
• Once again, this is often neglected by designers, often due to unfamiliarity with this aspect of type design.

Even Colour and Texture

• A typeface should also have an even colour and texture; two of the most important aspects of good design, and good type design relies on a combination of all of the characteristics described above. 
• Another important but somewhat unnoticed factor in achieving even colour and texture is proper word spacing. 
• The right amount allows a typestyle to be read easily without the words either running together or separated by oversized white spaces that interrupt the colour and overall readability of the design.
• So, there is more to type design than the actual shapes of the characters. AS you begin to notice these characteristics, your eye will get sharper and you will more easily differentiate a well-designed typeface from the rest of the pack.

Text Vs. Display

• There are two main categories of type: text and display. Simply put, text type is designed to be legible and readable at small sizes. 
• This usually implies fairly clean, consistent, uncomplicated design features; more open spacing than a display face; and thin strokes that hold up at smaller sizes. 
• Display type, on the other hand, can forgo the extreme legibility and readability needed for long block of text at small sizes for a stronger personality, elaborate and more expressive shapes, and a more stylish look.
• Many typefaces do not adhere to these descriptions, however, and can be used for both text and display. Some even look their best at midrange sizes. 
• When you are choosing a font, try to see a word grouping set at a size close to what you will be using. 
• It is very difficult to visualise what 14-point text will look like from a 60-point ‘a to z’ showing.

Dos and Don’ts

• Do start with a few basic typefaces and type families; learn how to use them well. Consider them the backbone of your typographic wardrobe-then you can add them to fit more specific occasions. 
• Many excellent designers use the same menu of typefaces for most of their work, and used appropriately, they always manage to look fresh and do the job well.
• Do leave white space. White space can create drama and emphasize the type.
• Do consider how your type will look at the size you are planning to use it.
• Do consider production issues when selecting text type.
• Don’t set to fit. Decide on a point size or range that looks and reads the best, and adjust line spacing and line width accordingly.
• Don’t go too big when setting text.
• Don’t tint type with delicate thin strokes.
• Don’t distort your type.
• Don’t let the way a typeface looks on a proof from you personal printer be the deciding factor in your selection, as it can look much heavier than the actual printed piece.

Typeface to consider Adobe Garamond pro

Display Type

• Display type can, and should, have less leading in general, since as type gets larger the negative spaces associated with the line spacing (and letter spacing) appear progressively too large. 
• When setting all caps, throw these rules out the window; all caps can be set with little or no leading and often look best with negative leading. 
• Line spacing, to a certain degree, has been trend based in the last few decades.
• Today line spacing leans towards a more open look, making for better readability and a cleaner appearance with more open space.
• For display type, auto-leading settings will generally be way off mark. Use your eye, not your software to make larger type settings visually appropriate. 

Reflection

I will make sure that I adjust the leading as appropriate for the larger text. I will select my typeface carefully, in accordance my design goals.