Alan Fletcher: Typography Research

Alan Fletcher: Typography Research

Fletcher combines a mixture of type and numbers to create his collage. It looks as if the middle section was taken from a calendar whereas the other parts look as if they have been taken from a newspaper. This piece is satirical because it is a collage of the word collage. The piece is a collage in both word and form but also in both spelling and use of material. Although each font is different, the word Collage is still readable and each section doesn't jar. By mixing fonts and point sizes in an unusual way he is able to take the fonts out of their original settings and use them in a radical way. He said himself that "a typeface is an alphabet in a straitjacket"- Garfield, S. (2010) 'Just My Type: a Book About Fonts', 1st ed., London: Profile Books. So by taking the fonts out of their original contexts, Fletcher is able to take them out of their straitjackets because he sees them as just letters.